MacStudies 2007

The survey - conducted among the German-speaking online-community of Mac-users - consists of two parts. The first part was conducted prior to the MWSF Keynote and resulted in 1,007 responses. In a second survey, which started after the Keynote, participants had the opportunity to state their opinion abou the newly presented products.

 MacStudies 2006

This study - conducted before and after WWDC 2006 - provided consumers interested in Apple-related products with the possibility to state their personal product suggestions in a structured way.

 iPodStudies 2005

This study was aimed at revealing attributes of the iPod that are desired by users. In particular, the technique utilised in this study allowed for a deeper understanding of the desired attributes of the iPod, to uncover the constructs that underlie these expectations, and to reveal the underlying benefits that consumers look for.

 MacStudies 2006

Auf dieser Webseite haben interessierten Personen die Möglichkeit, die eigenen Erwartungen an Apples diesjährige WWDC Keynote ausführlich und strukturiert anderen Usern zugänglich zu machen.

 iPodStudies 2005

Hier werden ausgewählte Ergebnisse einer Studie aus dem Jahre 2005 vorgestellt und ausführlich diskutiert.